Acoustic Products Audience Report: New Zealand & Australia
ArchiPro is where New Zealand and Australia research building and interior products. This report shows who researches acoustic, when demand peaks, and what separates top suppliers.
Written by
Milot Zeqiri
14 September 2026
•
5 min read
Report edition
14 September 2026
Data period
Twelve months to 31 August 2026; audience identification September 2025 to August 2026
Geography
New Zealand and Australia
Platform and category overview
ArchiPro is where New Zealand and Australia research building and interior products: 4,938,660 research sessions and 123,351 hours of buyer reading in the twelve months to 31 August 2026, across an identified audience that includes 25,298 individual architects and designers, 39,824 construction and engineering people, 40,947 government and education people, and more than 2,118,761 identified residential users. This report covers the Acoustic category specifically.
Who researches acoustic on ArchiPro
Counted as individual people, not firms, over four quarters:
Acoustic audience by geography
Audience
New Zealand
Australia
ANZ total
Architects & designers (people)
4,637
1,753
6,390
— of whom engaged beyond a single touch
1,749
622
2,371
— named practices
1,360
1,015
2,375
Construction & engineering (people)
5,354
2,107
7,461
Government & education (people)
5,022
1,554
6,576
Identified homeowners (high-value households)
150,877
77,230
228,107
— of whom engaged
68,618
33,383
102,001
The professional audience for acoustic is 20,427 identified individuals: 6,390 architects and designers plus 14,037 commercial specifiers across construction, engineering, government and education. Behind them sit 228,107 identified homeowners researching the same category.
Demand and competition in the Acoustic category
Category product pageviews, the twelve months to 31 August 2026. Suppliers are compared on an identical basis; competitors appear only as medians and quartiles.
Acoustic category demand and supplier benchmarks
Market
Suppliers
Category pageviews (12m)
Median supplier
Top quartile
Category leader
New Zealand
19
16,690
235
1,175
4,644
Australia
8
1,523
113
154
884
The gap between a median and a top-quartile acoustic supplier is roughly 5.0× in buyer attention — and that gap is built with catalogue depth, project imagery and project tagging, not budget alone.
When to advertise and publish acoustic content
In New Zealand, acoustic research peaks in April (2,068 category product pageviews) and is quietest in December (669), a 3.1× swing across the year. In Australia, acoustic research peaks in September (459 category product pageviews) and is quietest in May (44), a 10.4× swing across the year.
Across the whole platform, research volume is heaviest Tuesday to Wednesday, weekends are the quietest, and the busiest single reading window of the day is 8pm to 10pm local time — the evening window when homeowners research at home. Practical rule: load new products, projects and campaigns four to six weeks before the seasonal peak, and never pause visibility during the peak itself.
What separates top acoustic suppliers
Catalogue depth. Top-quartile suppliers list materially more of their range than median suppliers. Attention follows listed product.
Project imagery with tagging. Tagged products keep completed projects earning roughly 5.5× the attention as they age — untagged projects fade.
Response speed. Category median first response is 19 hours; the platform median is 18. A 24-hour standard is the cheapest competitive advantage available.
Both-surface measurement. Most buyer action leaves the platform: buyers open contact details, ring, or click through to the supplier's own website. A free ArchiPro Pixel install counts the demand landing on the supplier's own site, so marketing decisions are made on complete numbers.
Frequently asked questions
Where do architects and designers research acoustic in New Zealand and Australia?
ArchiPro is the dedicated building and design marketplace where New Zealand and Australia research acoustic and other building and interior products. In the twelve months to 31 August 2026, 6,390 individual architects and designers from 2,375 named practices researched or encountered acoustic suppliers on ArchiPro, alongside 14,037 commercial specifiers from construction, engineering, government and education, and more than 228,107 identified residential users from high-value households.
How many people research acoustic on ArchiPro?
Across the twelve months to 31 August 2026: 6,390 individual architects and designers (2,371 engaged beyond a single touch), 7,461 construction and engineering people, 6,576 government and education people, and 228,107 identified homeowners (102,001 engaged). Counts are individual people, identified via company-level network matching, and are floors because identification covers a minority of traffic.
When is the best time to advertise or publish acoustic content in New Zealand and Australia?
In New Zealand, acoustic research peaks in April (2,068 category product pageviews) and is quietest in December (669), a 3.1× swing across the year. In Australia, acoustic research peaks in September (459 category product pageviews) and is quietest in May (44), a 10.4× swing across the year. Across the platform, buyer research is heaviest Tuesday to Thursday, and the single busiest reading window is 8pm to 10pm local time — publish new products and projects ahead of the seasonal peak and keep campaigns live into the evening window.
What response time should a acoustic supplier aim for?
The median first response among acoustic suppliers on ArchiPro is 19 hours (platform-wide median: 18 hours) across 389 enquiry conversations in the category this year. Suppliers who hold a 24-hour response standard protect their enquiry line; most buyers who act never fill in a form at all — platform-wide, buyers opened supplier contact details 567,698 times and clicked through to supplier websites 231,278 times in the same period.
How does a acoustic supplier stand out on ArchiPro?
Three levers separate top-quartile acoustic suppliers: catalogue depth (list the full range, not a sample), project imagery with product tagging (tagged products keep completed projects earning roughly 5.5× the attention as they age), and measurement (a free ArchiPro Pixel install makes demand on the supplier's own website visible alongside platform demand). The gap between a median and a top-quartile acoustic supplier is roughly 5.0× in buyer attention — and that gap is built with catalogue depth, project imagery and project tagging, not budget alone.
Reach architects, designers and project-ready homeowners on ArchiPro
See how an ArchiPro supplier presence can put your products in front of people researching building and interior products across New Zealand and Australia.
.jpeg)
