Category overview
Category report · New Zealand & Australia · 1 October 2025 to 30 September 2026 · every figure per market, never summed. This refresh continues the Category Report Library series in the same structure: the funnel top down, where the category is moving, who researches it, and supplier benchmarks. Aggregate-only and safe for external use; supplier distributions are suppressed for any market under five listed suppliers.
The Benchtops funnel, top down
| Stage | New Zealand | Australia |
|---|---|---|
| All pageviews across the category’s suppliers | 106,756 | 74,516 |
| of which: views of the category’s product pages | 14,019 | 13,061 |
| Saves and downloads | 85 | 53 |
| Click-throughs to suppliers’ own websites | 1,903 | 623 |
| Pageviews measured on suppliers’ own websites (pixel) | 3,833 | 7,584 |
| Measured enquiries, both surfaces | 198 | 204 |
| of which: conversations on ArchiPro | 58 | 9 |
| of which: direct enquiries on suppliers’ own sites (pixel) | 140 | 195 |
Where the Benchtops category is moving
Product-page views ran +29% in NZ and +26% in AU in the second half of the window against the first (April–September 2026 vs October 2025–March 2026, consistent series — part growth, part seasonal shape). Enquiry growth is deliberately not stated: pixel coverage expanded during the year, so the two surfaces are shown as levels with the split always visible rather than as a growth rate.
Who researches benchtops on ArchiPro
| Identified audience, four quarters | New Zealand | Australia |
|---|---|---|
| Design practices (A&D organisations) | 1,424 | 812 |
| Construction firms | 1,458 | 781 |
| Government & education workplaces | 1,336 | 590 |
| Residential audience (identified people) | 111,608 | 55,008 |
Benchtops supplier benchmarks
| Benchmark | New Zealand | Australia |
|---|---|---|
| Suppliers listed · products | 11 · 220 | 7 · 400 |
| Category leader’s share of product-page attention | 43% | 38% |
| Top-3 suppliers, average products | 63 | 122 |
| Median supplier, product pageviews / yr | 550 | 422 |
| Top-quartile supplier, product pageviews / yr | 1,521 | 3,353 |
| Median supplier, enquiry conversations / yr | 6 | 1 |
| Top-decile supplier, enquiry conversations / yr | 8 | 3 |
Data source and method
Benchtops — Category Report · September 2026 refresh · Region: NZ + AU · Method and scope: period: 1 October 2025 to 30 September 2026, every figure per market; category register from the live benchmark table (suppliers with nonzero category product pageviews in the window); all-pageviews from production event data, bots excluded; product-page views are per-supplier max-per-month then summed; saves, downloads, click-throughs, conversations and own-site (pixel) figures from the daily journey ledger over the category register; enquiries shown on both surfaces with the split always visible — pixel coverage expanded during the year, so enquiry growth is not stated; momentum compares April–September 2026 with October 2025–March 2026 inside the consistent series (a February 2025 measurement-basis change prevents honest cross-year comparison) and includes seasonal shape; audience counts are identified organisations and individuals over the four quarters, floors, client staff excluded; supplier distributions published only for markets with at least five listed suppliers, and no individual supplier is named. Aggregate data, safe for prospect use. Reproducible from source on request.
Source: Milot Zeqiri, ArchiPro. September 2026 refresh.
Download the Benchtops Category Report PDF: October 2026 edition