Category overview
Category report · New Zealand & Australia · 1 October 2025 to 30 September 2026 · every figure per market, never summed. This refresh continues the Category Report Library series in the same structure: the funnel top down, where the category is moving, who researches it, and supplier benchmarks. Aggregate-only and safe for external use; supplier distributions are suppressed for any market under five listed suppliers.
The Cladding & Facades funnel, top down
| Stage | New Zealand | Australia |
|---|---|---|
| All pageviews across the category’s suppliers | 535,165 | 398,350 |
| of which: views of the category’s product pages | 105,637 | 80,380 |
| Saves and downloads | 714 | 243 |
| Click-throughs to suppliers’ own websites | 7,058 | 3,950 |
| Pageviews measured on suppliers’ own websites (pixel) | 26,697 | 15,570 |
| Measured enquiries, both surfaces | 1,296 | 742 |
| of which: conversations on ArchiPro | 217 | 163 |
| of which: direct enquiries on suppliers’ own sites (pixel) | 1,079 | 579 |
Where the Cladding & Facades category is moving
Product-page views ran +14% in NZ and +66% in AU in the second half of the window against the first (April–September 2026 vs October 2025–March 2026, consistent series — part growth, part seasonal shape). Enquiry growth is deliberately not stated: pixel coverage expanded during the year, so the two surfaces are shown as levels with the split always visible rather than as a growth rate.
Who researches cladding & facades on ArchiPro
| Identified audience, four quarters | New Zealand | Australia |
|---|---|---|
| Design practices (A&D organisations) | 2,333 | 2,256 |
| Construction firms | 2,582 | 2,235 |
| Government & education workplaces | 2,895 | 1,782 |
| Residential audience (identified people) | 324,366 | 270,327 |
Cladding & Facades supplier benchmarks
| Benchmark | New Zealand | Australia |
|---|---|---|
| Suppliers listed · products | 74 · 772 | 37 · 368 |
| Category leader’s share of product-page attention | 8% | 31% |
| Top-3 suppliers, average products | 60 | 36 |
| Median supplier, product pageviews / yr | 886 | 720 |
| Top-quartile supplier, product pageviews / yr | 2,006 | 2,370 |
| Median supplier, enquiry conversations / yr | 2 | 2 |
| Top-decile supplier, enquiry conversations / yr | 7 | 11 |
Data source and method
Cladding & Facades — Category Report · September 2026 refresh · Region: NZ + AU · Method and scope: period: 1 October 2025 to 30 September 2026, every figure per market; category register from the live benchmark table (suppliers with nonzero category product pageviews in the window); all-pageviews from production event data, bots excluded; product-page views are per-supplier max-per-month then summed; saves, downloads, click-throughs, conversations and own-site (pixel) figures from the daily journey ledger over the category register; enquiries shown on both surfaces with the split always visible — pixel coverage expanded during the year, so enquiry growth is not stated; momentum compares April–September 2026 with October 2025–March 2026 inside the consistent series (a February 2025 measurement-basis change prevents honest cross-year comparison) and includes seasonal shape; audience counts are identified organisations and individuals over the four quarters, floors, client staff excluded; supplier distributions published only for markets with at least five listed suppliers, and no individual supplier is named. Aggregate data, safe for prospect use. Reproducible from source on request.
Source: Milot Zeqiri, ArchiPro. September 2026 refresh.
Download the Cladding & Facades Category Report PDF: October 2026 edition