Fireplace demand: who’s researching and when to reach them

ArchiPro Category Report · updated 14 September 2026 · refreshed monthly from production data

ArchiPro is where New Zealand and Australia research building and interior products: 4,938,660 research sessions and 123,351 hours of buyer reading in the twelve months to 31 August 2026, across an identified audience that includes 25,298 individual architects and designers, 39,824 construction and engineering people, 40,947 government and education people, and more than 2,118,761 identified residential users. This report covers the Fireplaces category specifically.

Download the PDF report

Who researches fireplaces on ArchiPro

Counted as individual people, not firms, over four quarters:

The professional audience for fireplaces is 27,354 identified individuals: 8,534 architects and designers plus 18,820 commercial specifiers across construction, engineering, government and education. Behind them sit 322,432 identified homeowners researching the same category.

Demand and competition in the Fireplaces category

Category product pageviews, the twelve months to 31 August 2026. Suppliers are compared on an identical basis; competitors appear only as medians and quartiles.

The gap between a median and a top-quartile fireplaces supplier is roughly 12.8× in buyer attention — and that gap is built with catalogue depth, project imagery and project tagging, not budget alone.

‍

When to advertise and publish fireplaces content

In New Zealand, fireplaces research peaks in July (11,179 category product pageviews) and is quietest in December (3,147), a 3.6× swing across the year. In Australia, fireplaces research peaks in July (15,300 category product pageviews) and is quietest in January (2,696), a 5.7× swing across the year.

Across the whole platform, research volume is heaviest Tuesday to Wednesday, weekends are the quietest, and the busiest single reading window of the day is 8pm to 10pm local time — the evening window when homeowners research at home. Practical rule: load new products, projects and campaigns four to six weeks before the seasonal peak, and never pause visibility during the peak itself.

‍

What separates top fireplaces suppliers

1. Catalogue depth. Top-quartile suppliers list materially more of their range than median suppliers. Attention follows listed product.
2. Project imagery with tagging. Tagged products keep completed projects earning roughly 5.5× the attention as they age — untagged projects fade.
3. Response speed. Category median first response is 23 hours; the platform median is 18. A 24-hour standard is the cheapest competitive advantage available.
4. Both-surface measurement. Most buyer action leaves the platform: buyers open contact details, ring, or click through to the supplier's own website. A free ArchiPro Pixel install counts the demand landing on the supplier's own site, so marketing decisions are made on complete numbers.

‍

Frequently asked questions