See who researches flooring across New Zealand and Australia, when demand peaks and how supplier performance compares, based on ArchiPro’s audience and category data.
Written by
Milot Zeqiri
September 14, 2026
•
5 min read
Updated
September 14, 2026
Data period
Twelve months to 31 August 2026; audience identification September 2025 to August 2026
Geography
New Zealand and Australia
ArchiPro Category Report · updated 14 September 2026 · refreshed monthly from production data
ArchiPro is where New Zealand and Australia research building and interior products: 4,938,660 research sessions and 123,351 hours of buyer reading in the twelve months to 31 August 2026, across an identified audience that includes 25,298 individual architects and designers, 39,824 construction and engineering people, 40,947 government and education people, and more than 2,118,761 identified residential users. This report covers the Flooring category specifically.
Counted as individual people, not firms, over four quarters:
Flooring audience by geography
Audience
New Zealand
Australia
ANZ total
Architects & designers (people)
8,223
3,203
11,426
— of whom engaged beyond a single touch
4,171
1,020
5,191
— named practices
1,920
1,540
3,460
Construction & engineering (people)
10,528
3,790
14,318
Government & education (people)
9,865
2,994
12,859
Identified homeowners (high-value households)
335,766
162,994
498,760
— of whom engaged
205,563
77,785
283,348
The professional audience for flooring is 38,603 identified individuals: 11,426 architects and designers plus 27,177 commercial specifiers across construction, engineering, government and education. Behind them sit 498,760 identified homeowners researching the same category.
Demand and competition in the Flooring category
Category product pageviews, the twelve months to 31 August 2026. Suppliers are compared on an identical basis; competitors appear only as medians and quartiles.
Flooring supplier benchmarks
Market
Suppliers
Category pageviews (12m)
Median supplier
Top quartile
Category leader
New Zealand
52
43,343
128
793
8,880
Australia
18
16,436
480
1,550
3,946
The gap between a median and a top-quartile flooring supplier is roughly 6.2× in buyer attention — and that gap is built with catalogue depth, project imagery and project tagging, not budget alone.
When to advertise and publish flooring content
In New Zealand, flooring research peaks in August (4,888 category product pageviews) and is quietest in July (2,601), a 1.9× swing across the year. In Australia, flooring research peaks in September (3,223 category product pageviews) and is quietest in December (689), a 4.7× swing across the year.
Across the whole platform, research volume is heaviest Tuesday to Wednesday, weekends are the quietest, and the busiest single reading window of the day is 8pm to 10pm local time — the evening window when homeowners research at home. Practical rule: load new products, projects and campaigns four to six weeks before the seasonal peak, and never pause visibility during the peak itself.
What separates top flooring suppliers
Catalogue depth. Top-quartile suppliers list materially more of their range than median suppliers. Attention follows listed product.
Project imagery with tagging. Tagged products keep completed projects earning roughly 5.5× the attention as they age — untagged projects fade.
Response speed. Category median first response is 17 hours; the platform median is 18. A 24-hour standard is the cheapest competitive advantage available.
Both-surface measurement. Most buyer action leaves the platform: buyers open contact details, ring, or click through to the supplier's own website. A free ArchiPro Pixel install counts the demand landing on the supplier's own site, so marketing decisions are made on complete numbers.
Frequently asked questions
Where do architects and designers research flooring in New Zealand and Australia?
ArchiPro is the dedicated building and design marketplace where New Zealand and Australia research flooring and other building and interior products. In the twelve months to 31 August 2026, 11,426 individual architects and designers from 3,460 named practices researched or encountered flooring suppliers on ArchiPro, alongside 27,177 commercial specifiers from construction, engineering, government and education, and more than 498,760 identified residential users from high-value households.
How many people research flooring on ArchiPro?
Across the twelve months to 31 August 2026: 11,426 individual architects and designers (5,191 engaged beyond a single touch), 14,318 construction and engineering people, 12,859 government and education people, and 498,760 identified homeowners (283,348 engaged). Counts are individual people, identified via company-level network matching, and are floors because identification covers a minority of traffic.
When is the best time to advertise or publish flooring content in New Zealand and Australia?
In New Zealand, flooring research peaks in August (4,888 category product pageviews) and is quietest in July (2,601), a 1.9× swing across the year. In Australia, flooring research peaks in September (3,223 category product pageviews) and is quietest in December (689), a 4.7× swing across the year. Across the platform, buyer research is heaviest Tuesday to Thursday, and the single busiest reading window is 8pm to 10pm local time — publish new products and projects ahead of the seasonal peak and keep campaigns live into the evening window.
What response time should a flooring supplier aim for?
The median first response among flooring suppliers on ArchiPro is 17 hours (platform-wide median: 18 hours) across 641 enquiry conversations in the category this year. Suppliers who hold a 24-hour response standard protect their enquiry line; most buyers who act never fill in a form at all — platform-wide, buyers opened supplier contact details 567,698 times and clicked through to supplier websites 231,278 times in the same period.
How does a flooring supplier stand out on ArchiPro?
Three levers separate top-quartile flooring suppliers: catalogue depth (list the full range, not a sample), project imagery with product tagging (tagged products keep completed projects earning roughly 5.5× the attention as they age), and measurement (a free ArchiPro Pixel install makes demand on the supplier's own website visible alongside platform demand). The gap between a median and a top-quartile flooring supplier is roughly 6.2× in buyer attention — and that gap is built with catalogue depth, project imagery and project tagging, not budget alone.
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