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Category overview
Who is researching flooring on ArchiPro? Explore who is looking in New Zealand and Australia, how research activity is changing and how suppliers compare.
The Flooring funnel, top down
| Stage | New Zealand | Australia |
|---|---|---|
| All pageviews across the category’s suppliers | 429,803 | 151,893 |
| of which: views of the category’s product pages | 25,833 | 13,927 |
| Saves and downloads | 344 | 75 |
| Click-throughs to suppliers’ own websites | 4,403 | 1,569 |
| Pageviews measured on suppliers’ own websites (pixel) | 22,444 | 7,102 |
| Measured enquiries, both surfaces | 499 | 224 |
| of which: conversations on ArchiPro | 125 | 37 |
| of which: direct enquiries on suppliers’ own sites (pixel) | 374 | 187 |
Where the Flooring category is moving
Product-page views ran +6% in NZ and +85% in AU in the second half of the window against the first (April–September 2026 vs October 2025–March 2026, consistent series — part growth, part seasonal shape). Enquiry growth is deliberately not stated: pixel coverage expanded during the year, so the two surfaces are shown as levels with the split always visible rather than as a growth rate.
Who researches flooring on ArchiPro?
| Identified audience, four quarters | New Zealand | Australia |
|---|---|---|
| Design practices (A&D organisations) | 2,087 | 1,583 |
| Construction firms | 2,372 | 1,453 |
| Government & education workplaces | 2,689 | 1,176 |
| Residential audience (identified people) | 287,623 | 148,605 |
Flooring supplier benchmarks
| Benchmark | New Zealand | Australia |
|---|---|---|
| Suppliers listed · products | 52 · 979 | 18 · 740 |
| Category leader’s share of product-page attention | 11% | 27% |
| Top-3 suppliers, average products | 134 | 172 |
| Median supplier, product pageviews / yr | 110 | 341 |
| Top-quartile supplier, product pageviews / yr | 755 | 862 |
| Median supplier, enquiry conversations / yr | 2 | 1 |
| Top-decile supplier, enquiry conversations / yr | 6 | 5 |
Data source and method
Flooring — Category Report · September 2026 refresh · Region: NZ + AU · Method and scope: period: 1 October 2025 to 30 September 2026, every figure per market; category register from the live benchmark table (suppliers with nonzero category product pageviews in the window); all-pageviews from production event data, bots excluded; product-page views are per-supplier max-per-month then summed; saves, downloads, click-throughs, conversations and own-site (pixel) figures from the daily journey ledger over the category register; enquiries shown on both surfaces with the split always visible — pixel coverage expanded during the year, so enquiry growth is not stated; momentum compares April–September 2026 with October 2025–March 2026 inside the consistent series (a February 2025 measurement-basis change prevents honest cross-year comparison) and includes seasonal shape; audience counts are identified organisations and individuals over the four quarters, floors, client staff excluded; supplier distributions published only for markets with at least five listed suppliers, and no individual supplier is named. Aggregate data, safe for prospect use. Reproducible from source on request.
Source: Milot Zeqiri, ArchiPro. September 2026 refresh.
Download the Flooring Category Report PDF: October 2026 edition