Category overview
Category report · New Zealand & Australia · 1 October 2025 to 30 September 2026 · every figure per market, never summed. This refresh continues the Category Report Library series in the same structure: the funnel top down, where the category is moving, who researches it, and supplier benchmarks. Aggregate-only and safe for external use; supplier distributions are suppressed for any market under five listed suppliers.
The Living Room Furniture funnel, top down
| Stage | New Zealand | Australia |
|---|---|---|
| All pageviews across the category’s suppliers | 455,465 | 205,556 |
| of which: views of the category’s product pages | 27,473 | 15,380 |
| Saves and downloads | 182 | 50 |
| Click-throughs to suppliers’ own websites | 5,889 | 2,284 |
| Pageviews measured on suppliers’ own websites (pixel) | 30,148 | 11,137 |
| Measured enquiries, both surfaces | 759 | 342 |
| of which: conversations on ArchiPro | 178 | 52 |
| of which: direct enquiries on suppliers’ own sites (pixel) | 581 | 290 |
Where the Living Room Furniture category is moving
Product-page views ran +52% in NZ and +39% in AU in the second half of the window against the first (April–September 2026 vs October 2025–March 2026, consistent series — part growth, part seasonal shape). Enquiry growth is deliberately not stated: pixel coverage expanded during the year, so the two surfaces are shown as levels with the split always visible rather than as a growth rate.
Who researches living room furniture on ArchiPro
| Identified audience, four quarters | New Zealand | Australia |
|---|---|---|
| Design practices (A&D organisations) | 2,139 | 1,774 |
| Construction firms | 2,317 | 1,631 |
| Government & education workplaces | 2,702 | 1,466 |
| Residential audience (identified people) | 307,953 | 171,494 |
Living Room Furniture supplier benchmarks
| Benchmark | New Zealand | Australia |
|---|---|---|
| Suppliers listed · products | 43 · 1,493 | 18 · 1,466 |
| Category leader’s share of product-page attention | 12% | 29% |
| Top-3 suppliers, average products | 184 | 302 |
| Median supplier, product pageviews / yr | 266 | 383 |
| Top-quartile supplier, product pageviews / yr | 872 | 803 |
| Median supplier, enquiry conversations / yr | 3 | 1 |
| Top-decile supplier, enquiry conversations / yr | 9 | 9 |
Data source and method
Living Room Furniture — Category Report · September 2026 refresh · Region: NZ + AU · Method and scope: period: 1 October 2025 to 30 September 2026, every figure per market; category register from the live benchmark table (suppliers with nonzero category product pageviews in the window); all-pageviews from production event data, bots excluded; product-page views are per-supplier max-per-month then summed; saves, downloads, click-throughs, conversations and own-site (pixel) figures from the daily journey ledger over the category register; enquiries shown on both surfaces with the split always visible — pixel coverage expanded during the year, so enquiry growth is not stated; momentum compares April–September 2026 with October 2025–March 2026 inside the consistent series (a February 2025 measurement-basis change prevents honest cross-year comparison) and includes seasonal shape; audience counts are identified organisations and individuals over the four quarters, floors, client staff excluded; supplier distributions published only for markets with at least five listed suppliers, and no individual supplier is named. Aggregate data, safe for prospect use. Reproducible from source on request.
Source: Milot Zeqiri, ArchiPro. September 2026 refresh.
Download the Living Room Furniture Category Report PDF: October 2026 edition