Category overview
Category report · New Zealand & Australia · 1 October 2025 to 30 September 2026 · every figure per market, never summed. This refresh continues the Category Report Library series in the same structure: the funnel top down, where the category is moving, who researches it, and supplier benchmarks. Aggregate-only and safe for external use; supplier distributions are suppressed for any market under five listed suppliers.
The Roofing funnel, top down
| Stage | New Zealand | Australia |
|---|---|---|
| All pageviews across the category’s suppliers | 201,615 | 57,702 |
| of which: views of the category’s product pages | 30,459 | 5,847 |
| Saves and downloads | 282 | 44 |
| Click-throughs to suppliers’ own websites | 2,381 | 516 |
| Pageviews measured on suppliers’ own websites (pixel) | 8,177 | 2,808 |
| Measured enquiries, both surfaces | 401 | 62 |
| of which: conversations on ArchiPro | 101 | 27 |
| of which: direct enquiries on suppliers’ own sites (pixel) | 300 | 35 |
Where the Roofing category is moving
Product-page views ran -16% in NZ and +65% in AU in the second half of the window against the first (April–September 2026 vs October 2025–March 2026, consistent series — part growth, part seasonal shape). Enquiry growth is deliberately not stated: pixel coverage expanded during the year, so the two surfaces are shown as levels with the split always visible rather than as a growth rate.
Who researches roofing on ArchiPro
| Identified audience, four quarters | New Zealand | Australia |
|---|---|---|
| Design practices (A&D organisations) | 1,689 | 850 |
| Construction firms | 1,882 | 709 |
| Government & education workplaces | 1,963 | 505 |
| Residential audience (identified people) | 168,011 | 55,951 |
Roofing supplier benchmarks
| Benchmark | New Zealand | Australia |
|---|---|---|
| Suppliers listed · products | 33 · 185 | 8 · 58 |
| Category leader’s share of product-page attention | 23% | 34% |
| Top-3 suppliers, average products | 22 | 14 |
| Median supplier, product pageviews / yr | 254 | 732 |
| Top-quartile supplier, product pageviews / yr | 1,335 | 1,064 |
| Median supplier, enquiry conversations / yr | 2 | 2 |
| Top-decile supplier, enquiry conversations / yr | 7 | 8 |
Data source and method
Roofing — Category Report · September 2026 refresh · Region: NZ + AU · Method and scope: period: 1 October 2025 to 30 September 2026, every figure per market; category register from the live benchmark table (suppliers with nonzero category product pageviews in the window); all-pageviews from production event data, bots excluded; product-page views are per-supplier max-per-month then summed; saves, downloads, click-throughs, conversations and own-site (pixel) figures from the daily journey ledger over the category register; enquiries shown on both surfaces with the split always visible — pixel coverage expanded during the year, so enquiry growth is not stated; momentum compares April–September 2026 with October 2025–March 2026 inside the consistent series (a February 2025 measurement-basis change prevents honest cross-year comparison) and includes seasonal shape; audience counts are identified organisations and individuals over the four quarters, floors, client staff excluded; supplier distributions published only for markets with at least five listed suppliers, and no individual supplier is named. Aggregate data, safe for prospect use. Reproducible from source on request.
Source: Milot Zeqiri, ArchiPro. September 2026 refresh.
Download the Roofing Category Report PDF: October 2026 edition