ARTICLE
Where Quality Meets Visibility: Net Zero’s Journey with ArchiPro
13.8.2025
– Written by ArchiPro
Johnston Architects is a Christchurch-based studio specialising in high-quality residential and commercial projects across New Zealand. Founded in 2014, the practice is known for its rigorously planned, detail-driven work and a commitment to creating elegant and timeless architecture.
Since joining ArchiPro in 2020, Johnston Architects has used the platform to showcase its portfolio, extend its reach, and secure new projects both locally and in Australia.
The Challenge: Limited Marketing Capacity in a Digital-First Landscape
Like many small-to-medium architectural practices, Johnston Architects lacked a dedicated marketing resource. Matt Jeffery of Johnston Architects notes, “While marketing is an important part of running the practice, we tend to focus our time on the core tasks that deliver the most value to our clients: designing beautiful homes and ensuring their satisfaction.”
While demand for high-end architecture was strong, the team recognised the need for a more visible digital presence. Clients were increasingly discovering architects online — often through curated platforms rather than traditional print or referrals. Johnston Architects needed a way to publish projects efficiently and reach the right audience without pulling focus from design delivery.
The Solution: A Strategic Partnership with ArchiPro
ArchiPro provided Johnston Architects with the tools and audience to showcase their portfolio effectively, while minimising the marketing workload.
“We’ve done a lot of beautiful work, but you can’t sell something that people don’t know about. ArchiPro has been a great tool for us to get brand exposure and show people the quality of work we’re doing.”
Key elements of the partnership included:
- Project Features & Collaborations Johnston Architects’ Alpine Terrace Residence and Earnscleugh Ridge Retreat were showcased by ArchiPro with a stunning video feature. “They do a world of good for us in terms of enquiry and traffic to the website,” shares Matt, who sees the significant spike following a project being promoted across ArchiPro’s channels.
- Onsite Advertising In 2024, the practice invested in onsite ad placements that were being served to users of the ArchiPro platform, which delivered 1,450 page views, reinforcing brand awareness among design-conscious homeowners.
- Product Tagging Johnston Architects has made strong use of ArchiPro’s product tagging, enabling their projects to surface in more spaces across the platform. This not only expanded reach but also reduced inbound requests for product details.
- Cross-Market Exposure Early adoption of ArchiPro’s Australian platform has driven enquiries converting into live projects, “we now have a lot of interest from Australia, following our profile launching in that market… resulting in both enquiry, and securing a number of projects which are currently underway.”
Why ArchiPro Works for Johnston Architects
One of the outcomes Johnston Architects has seen through ArchiPro is the quality of client alignment. As Matt Jeffery explains, “When clients have done their research and choose to come to you for your services, they’re already halfway along the path to a successful project” Clients who find the practice through ArchiPro come informed and inspired, enabling more decisive conversations and a stronger alignment with their desired project outcomes.
The platform has also become a valuable internal tool, with the team using ArchiPro to research products. For a practice without dedicated marketing staff, the ability to showcase projects, attract aligned clients, and streamline product discovery in one place makes ArchiPro an efficient and effective partner.
Looking Ahead
ArchiPro has become central to Johnston Architects’ marketing approach, giving the practice a consistent and credible platform to showcase its work. From high-impact editorial features to measurable advertising results, the partnership has translated into greater visibility and even live projects in Australia. Focused on delivering exceptional residences, ArchiPro provides the exposure and efficiency needed to grow without losing sight of what matters most — designing timeless, well-crafted architecture.
